2 Way Comunication Essay Research Paper 2Way free essay sample

2 Way Comunication Essay, Research Paper 2-Way Communication Once a company has a web site, the possibilities are endless. As outlined in the old subdivision, a company website has the ability to make a market of consumers or sellers that may be out of its physical range. Not merely does it hold the ability to relay unbounded sums of information, but it can besides supply a vehicle of communicating to the remainder of the universe. Any individual can log onto a company web site and happen links to electronic mail ( e-mail ) or bulletins, possibly even a # 8220 ; chat # 8221 ; country, an country where persons can talk to each other unrecorded via computing machine. By leting this type of entree to the populace, companies can greatly spread out their concern. Electronic mail is going the preferable vehicle of communicating for about anyone of the technological epoch. A company whose web site provides links to e-mail immediately reduces the figure of phone calls and letters into their office. Customers no longer hold to wait on the phone or spend clip composing letters to reach a service representative. With a to the full functional company website, service representatives are # 8220 ; merely a chink off # 8221 ; . Customers can relay any inquiries, concerns, or jobs through electronic mail. Companies can turn to issues in a short clip frame, hence increasing the quality of service. Customers will have responses faster than the conventional mail system ( besides known as # 8220 ; snail mail # 8221 ; ) and can avoid the defeat of being on the phone for hours on terminal. A company that utilizes e-mail efficaciously immediately realizes an addition in production. Not merely can companies supply better service to current patronage, they can make a whole new market of consumers worldwide ; possible consumers have entree to representatives of companies they would non hold otherwise. Aside from supplying enhanced services to their clients, using electronic mail is an efficient manner to pass on between sections and maximise intra-office correspondence. E-mails give an employer the ability to administer messages to an limitless figure of employees without go forthing his or her desk. There is no demand for touchable press releases, memos, circulars, or such. There is no easier manner to immediately present a fifty-page study to legion receivers than by attaching the file to an e-mail message. The greatest advantage to electronic mail is that it is virtually free. There are no envelopes or casts required. The demand for paperwork is minimized to publishing a transcript of the e-mail when required and registering it in its several topographic point. Imagine the money a company can salvage if it did non hold to engage people to open mail or answer phones! Electronic mail is merely one signifier of communicating available on company web sites. Many besides offer electronic bulletin boards, which can be used to post company reappraisal, occupation gaps, and approaching events. It is another signifier of electronic communicating that enhances a company # 8217 ; s web site. Companies can supply bulletin boards as a forum where consumers can interchange thoughts. Kraft Foods, Inc. , the shapers of Jell-O, Kool-Aid, and Maxwell House, provide an country on their web site where consumers can post their ain formulas to portion with other website visitants. OnHealth.com provides an country in their web site where visitants can beg advice on wellness or household related issues from other visitants. Companies can besides profit from utilizing electronic bulletins. Employers can log on and see what visitants to their web sites have to state. It gives them an indifferent locale into consumer concerns, awards, and general petitions. There is no better manner to cognize how your clients feel than to have direct feedback. Not merely can employers post company information and approaching events for their clients, but they can besides post information, such as intra-office occupation poster, for their employees. Employees can utilize the bulletin board in the same manner that clients do. Many company websites besides sponsor confab forums, used to convey a battalion of people together from all corners of the Earth to discourse company-related issues. A confab forum is an electronic version of a conference call. Several people can log into a chat country and keep a treatment by merely identifying in responses. An advantage to keeping confab forums is that companies can link with multiple contacts at existent clip. Anyone who has mandate to the site can log on and see the confab without going an active participant. Alternatively, anyone who has mandate can besides fall in the confab. If companies offered a opportunity for their clients to talk in a similar forum, they would be able to happen out precisely what their concerns were. On-line Minutess The Internet continues to turn at a dramatic rate, with the figure of planetary users now est imated at 195 million – 4.64 % of the world’s population. A major tendency within this growing is the addition in electronic commercialism, with 1999 seeing grosss from Internet shopping grow by 150 % and concern to consumer electronic commercialism bring forthing about $ 12 billion. By 2004 analyst predict that more than 56 per centum of concern worldwide will be on-line ( Rosario, 1 ) . A web site on the World Wide Web allows a company to sell its merchandises or services to this turning market. New methods allow for secure and wholly confidential minutess over the web. Maximizing the usage of the Internet for finishing on-line minutess can salvage a company clip and money. With the rapid progresss in engineering, the capableness to carry on all facets of the concern dealing on the Internet has emerged as a feasible option to making concern in the customary method. # 8220 ; Cost nest eggs are derived through mechanization of administrative undertakings, client keeping by cognizing clients # 8217 ; profiles kept on a database accessible by any employee, velocity in supply procurance, and company leaders being able to do real-time determinations with Windowss into the whole endeavor, anyplace, anytime, # 8221 ; said Oracle Systems # 8217 ; Michael La ( Low, 12 ) . Making our web site more than merely an information site, but a web site that offers clients the ability to carry on existent clip minutess, would make merely this. The key to carry oning minutess over the Internet frailty more traditional methods is simplifying the clients telling process. Simplification must be accomplished while still giving the client the feeling that their demands are being met. Simplification must besides non sacrifice security concerns for the clients. If these conditions are met, the client will believe that the streamlined ordination service is really a more convenient method of carry oning concern. Simplifying the ordering process to include everything the client could perchance necessitate is the first measure. With all the merchandises a company offers, every bit good a often asked inquiries about the company # 8217 ; s services, and a direct nexus to reaching the company for any farther inquiries, all the demands of the client are answered. Here is where the service part comes in. All of the other stairss are in topographic point now the existent minutess take topographic point. The dealing can take topographic point over many different formats. All these formats will hold strong encoding in common. Depending on what it is the company wants to sell and whom they want to sell it to, will find the type of package to utilize for this intent. Secure Socket Layers or SSL is the anchor of any unafraid dealing ; SSL should be used as the bottom degree of security nevertheless, non entirely. For the occasional client who would take to utilize his or her recognition card there is Secure Electronic Transaction or SET. For business-to-business minutess where the both parties are familiar with each other, Public Key Infrastructure or PKI is an option. Many companies at this clip us Secure Socket Layers as their lone agencies of procuring minutess. This is put on the lining fiddling by on-line stealers and plagiarists. Secure Socket Layers is a footing to construct upon with farther encoding, for a erstwhile dealing it would be safe plenty, but with a company making volumes of concern more security is needed, like Secure Electronic Transaction or Public Key Infrastructure. The Secure Electronic Transaction protocol, launched in 1996, is a common proficient criterion designed to protect payment card purchases over the Internet ( Setco, 1 ) . Secure Electronic Transaction is non a package bundle, but alternatively an industry criterion set up by taking recognition card sellers, Visa and Master Card, to guarantee on-line minutess. Secure Electronic Transaction gives recognition card purchases made over the cyberspace excess beds of security that would guarantee the clients data security at all times. In fact security would be higher than that of a traditional brick and howitzer concern, since no existent people would see the recognition card Numberss. Companies that desire more than merely procure recognition card minutess there are other methods of encoding for all the information they transfer, such as Public Key Infrastructure. Public Key Infrastructure would be particularly beneficially for carry oning business-to-business minutess. Public Key Infrastructure is basically a digital signature that is structurally attached to an electronic papers. The digital signature encases the papers or file with a bed of security that follows the papers. Digitally subscribing e-documents and files provides cogent evidence of individuality of the person who created the papers and at the same clip binds the papers to him, thereby forestalling that single from denying association with such a papers or file at any point in the hereafter.

Opinion Essay Sample Answers for English

Opinion Essay Sample Answers for EnglishAn opinion essay, or IELTS sample answers for an English subject is the best way to prepare for a large course in English literature. It is recommended that all students take this test. The IELTS exam is four hours long and has three sections of different difficulty.Students will be able to see their scores on a scale that makes them feel proud of themselves for their accomplishment of writing an essay in English. But it is recommended that these students understand what a question means in order to find the most appropriate answer for any given question. Even though an opinion essay will be their first essay, it is still important to know the proper definition of a question in order to successfully do it.Writing an essay in English is a skill that must be mastered by students who want to continue with their studies. Many students feel they are ready for it but do not take the test seriously. When they realize that they cannot get the best poss ible score, many do not return for the next one.This is why the IELTS exam is so important to study for as it is designed for those who are already in the top tiers of English as a second language. They can still get the skill without taking the other exams necessary to advance to the next level. The problem is that many students do not find the time or the skills necessary to take the other tests needed to advance to the next level.It is also important to know that each of the tests required to graduate from high school and then to take college-level English is designed for different levels of English proficiency. Some tests are easier to complete than others. The tests will still be different but the difficulty is not.The IELTS exam is designed for those who are already proficient in English. This is because the majority of people who take this test do not have experience of learning another language. Although there are some countries that require foreign language skills, the Unit ed States does not.Most people from the United States do not have the experience to write essays and essay of any length in English. The test is designed for people who already know how to write in English. It takes practice but it is worth it.There are many ways to find the best opinion essay answer. The simplest and best way is to search on the Internet for an opinion essay sample answers for English. There are many websites that offer opinion essay answers and some of them are free while others are not.

Italian Renaissance Arts Affect On Essays - Western Art, Renaissance

Italian Renaissance Art's Affect On Italian Renaissance Art's Affect on Today's Culture World History David 1 Many of us today have things in our culture that we appreciate without thinking about where they have come from. The things we enjoy so much could be from another culture, and even another place in time. This document will explore the influence of Italian Renaissance art on today's civilization, which has greatly changed the art of today. The Renaissance was a time period that began in the early 1300's and lasted into the 1600's. It was a time when the philosophies of the ancient Greek and Romans were rediscovered, which took place after the Middle Ages. Many of the philosophies of the Middle Ages were no longer accepted, and the Renaissance brought about a revamped way of thinking and learning, based on the Greek and Roman culture. The thinkers and humanists had much to do with the direction of the Renaissance, but the artists also had significant importance. Artists are not philosophers, although in the Renaissance they come very close to sharing in the philosophical enterprise(Gardener 561). The Renaissance was about individualism. Renaissance painters were attempting to do the same as Renaissance writers, who wanted to interpret people and nature realistically (World Book) . Architects of the Middle Ages designed huge cathedrals to emphasize the majesty and grandeur of God. Renaissance architects designed building s on a smaller scale David2 to help make people aware of their own powers and dignity (World Book). The artists of the Middle Ages focused primarily on religious subjects, not focusing on making their art realistic. During the Renaissance, all that changed. Artists then included an emphasis on human beings and the environment, which shown that this is indication of changes in their culture at the time. Renaissance individualism and realism found their greatest and most lasting representation in the visual arts (Walker 77). There were many great artists spread across the time of the Renaissance. Some of them were leading the way in new artistic techniques created during the Renaissance, while others used inspiration from a past artisan to establish their own styles and methods. About a century before the art caught on, a Florentine painter by the name of Giotto was the first to break away from the Middle Age style of painting. Giotto was the towering artistic genius of the 14th century, so far ahead of his time that no other painter approached his level of work for almost a hundred years (Walker 78). Even though Giotto was ahead, he lacked the awareness of perspective, but he used space, light, and color to create a very strong sense of the human form, along with a storyteller's ability to capture the central moment in a particular scene (Walker 78). One of the important pieces of the revolution that David 3 Giotto started was that he established painting as a major art for the next six centuries, and he also founded the method of pictorial experiment through observation (Gardener 568). After Giotto there was a architect that came along in the early 1500's that rediscovered the classical Greco-Roman style and the rediscovery of artificial perspective, which allows a painter to paint something three-dimensional on a two-dimensional plane (Walker 78). Some of his most famous works are the Cathedral Dome in Florence, and the bronze Baptistery doors he won a contest with. It was said that no space so vast had ever been spanned since the Pantheon in ancient Rome, and no dome had ever been built at this height about the huge dome that was built (Silver 162). There was also Michelangelo, who it was said that through him, art in Italy attained the 'supreme perfection'(Silver 162). He produced a marble statue of David, which symbolized his own heroic personal striving to express spiritual beauty through art (Silver 162). The next vital artisan of the Renaissance was very diverse in what he specialized in. Today, we use the term Renaissance man to describe someone who can do many things well. Many of the Renaissance's prominent figures deserved this description, but there is one that fits this description the most, Leonardo da Vinci. He painted, worked as an architect, engineer, and a general designer, of pageant scenery and costumes

How Far Is the Monarchy an Outdated Institution Essays

How Far Is the Monarchy an Outdated Institution Essays How Far Is the Monarchy an Outdated Institution Essay How Far Is the Monarchy an Outdated Institution Essay Essay Topic: History The question of as to how important the monarchy stands today in todays society is one of considerable importance of more recent times. Although recent polls suggest that around 70% of Britons want to keep the monarchy we can see a huge drop in the amount of 18- to 24-year-olds who say they do not want a monarch. This essay will try to consider both pro monarchy and pro republican arguments in analysing as to just how outdated the monarchy is as an intuition. To have a greatest understanding of the question we must first understand the what the monarchy is and the alternatives to it. A republic, unlike a monarchy is a polity in which governmental power devolves by popular election, and not by heredity. In Monarchy to Republic by Winterton (1986 p2) defines Its older meaning as simply a state or polity, or a state including a monarchical one with a mixed government or balanced constitution. But after 1649 republic was often used to describe a state without a king, or a state in which power was derived from the people, it was often treated in association with democracy or commonwealth. There are four main modern theorys as to how useful the monarchy is today these are: A celebration of shared values (Shils and Young) whereby the monarchy is thought to be a key actor in creating a nation state. The monarchy seemingly has the power to bring people together for the common good of the nation. The pinnacle of the ruling class (Karl Marx) Marx suggests that the monarchy is the is the largest symbol of the bourgeoisie and is just another institution trying to control the proletariat. An outdated irrelevance (Birnbaum) this theory is that the monarchy is insignificant in todays society and even though they may well have absolute power in it would never be used to any importance. The mainstay of an archaic state system (Nairn), this suggests that the monarchy is just the foundation of whats wrong with are state system at the moment due to conservative minds unwilling to change things. The first theory has very little evidence to support itself, in fact according to the recent Guardian/ICM poll and the Independent on Sunday MORI poll. Under half those surveyed in a recent poll considered the royal family to be important to Britain. One in three believed the royals were out of touch. Less than one in four thought they were hard working. Just one in 10 thought the royal family were good value for money. I believe this do be undeniable evidence that the monarchy does not bring people together with shared values for how can we identify with someone that has nothing in common we the people they govern. It all sounds like hypocrisy to me why are the royals held up as an example for people to follow. They must be one of the worlds most famous dysfunctional families. They are ashamed of divorcees, alcoholics and possible homosexuals in their midst. Their values are completely corrupt. Marxs theory on class war is very popular with leftist theorists. He suggests that were ever there is capitalism and the need to make money they will be institutions attempting to control others for there own personal gain. A relevant quote would be that of Keir Hardie on the 1897 Jubilee: The cheering millions would be there and cheer just as lustily if the occasion were the installation of the first President of the British Republic; the soldiers are there because they are paid for coming;the statesmen are there because Empire means trade and trade means profit.In this country loyalty to the Queen is used by the profit mongers to blind the eyes of the people; in America loyalty to the flag serves the same purpose.. Birnbaums theory is one of complacency in my eyes. I agree he is right that the monarchy is irrelevant in todays society but they still cost the taxpayer money. The taxpayer spends over à ¯Ã‚ ¿Ã‚ ½60 million per year on services related to the monarchy. This money could be spent on hospitals or schools and until recently, the Queen paid no tax whatsoever on her property or income. Everyone should have the same rights. People who didnt pay the poll tax are still being hunted down and locked up. Nairns theory on outdated state system is most relavant to todays monarchy. The theory explains as to has outdated and undemocratic the monarchical system is. The Queen can veto an Act of Parliament, intervene in policy decisions, and even dissolve the government if she wishes. And this isnt just in theory Queen Elisabeth II has even done it in practice. In 1975, she got the Governor-General to dissolve the Labor government in Australia because she found it too left-wing. The monarch can take over the government in circumstances that threaten the state such as a general strike or mass civil unrest and they could even sell the navy and get people put in prison without a jury trial. This is obviously an undemocratic and outdated system. In conclusion the execution of Charles 1st is an inspiration for all fighting to reform the undemocratic British state. After the bloodshed on 30 January 1649, until shortly after Oliver Cromwells death Britain enjoyed a successful 12 year republic, without any Monarchy or House of Lords, a true republic can be achieved. The Monarchy which, with the House of Lords, is supposed to embody our unwritten constitution stands in the way of us having proper rights separate from the state. The creation of a written constitution would help protect those rights that have been increasingly infringed in the recent. With no bill of human rights people of Britain have no statutory line of defence against these oppressive and unrepresentative measures. What is more, it is only through the creation of a social contract can we rebuild a caring civil society, which in my eyes has been lost over the recent decades. Without a shadow of doubt the monarchy is an outdated instition.

Abnormalities in returns and gains in financial markets Assignment

Abnormalities in returns and gains in financial markets - Assignment Example Questionable interests have been raised as a means of gaining an insight in causes of the abnormalities in the financial market studies. Much of the interest raised has been directed towards understanding the nature of the gains on both the two major types of offers. It is important to know whether the gains are truly anomalous or whether they are communal with the firms that are nonevent with features that are connected to the average returns. According to Famar & French (1993), book to market equity and size are the two variables believed to have connection with the average stock return (ASR). The long term buy and hold returns only apply for the size and this may result to the outcome being affected by additional variables that are common with the average return. Famar and French’s research aimed at comparing the half a decade period buy-and-hold gains on initial public offers that had gains on portfolios that matched the initial public offers on size and book to market equ ity. The two types of public offers were not considered in the research. The study led to helpful findings. A half decade relative wealth increased from a percentage of seven to about a hundred percent. The study showed that buy and hold gains on securities equity discount are almost equal to the one produced by the non event portfolios with common size and BE/ME. Independent studies conducted by different researchers led to the deduction that the two types of public offers were minimal growth stocks.

Focusing the Study Essay Example | Topics and Well Written Essays - 500 words

Focusing the Study - Essay Example Two distinct studies all base their research on the subject although with different approaches and purposes. A qualitative study by Mohr, Webb and Harris titled ‘Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying’ attempts to focus on the problem of whether corporate social responsibility actually impact profitability within organizations, (Mohr and Webb, 2005). The key questions asked within the study include; whether from consumer’s perspective corporations have to be socially responsible to society; the nature of this responsibility; how much knowledge consumers think they have on the level of the social responsibility of the firms; if the consumers really care of the firm’s social responsibilities and what motive consumers actually attribute to corporations that participate actively in society’s affairs. The paper uses a number of methods including in-depth interviews and has the purp ose of coming up with a clear understanding on what the public expects on these corporations with regards to social responsibility, (Mohr and Webb, 2005). The second study titled ‘Corporate Social and Financial Performance: A Meta-analysis’ by Orlitzky, Schmidt and Rynes uses a quantitative approach in assessing the relationship between the corporate social performance and the resulting financial performance. The quantitative study conducts a meta-analysis of 52 studies with a total sample size of 33,878 observations, (Orlitzky, Schmidt and Rynes, 2003). The study’s specific objectives were to provide a statistical integration of accumulated research between CSP and CFP, examine key determinants of both CSP and CFP and integrate empirical research in the context of diverse studies. The Hypothesis stated that ‘Corporate Social Performance and Financial performance are generally related across a wide variety of

E-Business Research Paper for Golfing Paradise Essay Example for Free

E-Business Research Paper for Golfing Paradise Essay 1. Introduction: This paper consists of two tasks. Task I seeks to discuss and analyze migration of a traditional retail business to the Internet using the case of Golfing Paradise while Task 2 examines Internet security as concern for the same company. 2. Project Overview The whole project for Golfing Paradise, Victoria local retailer of golf equipments and accessories aims to migrate into the Internet to increase sales. 3. Overview of the migration project The migration project does not change the industry where Golfing Paradise belongs. It just proposes the benefits of expanding customer base in the Internet but not without costs and risks. 4. Summary of Scope, Activities, Costs, Milestones, Dates/durations, Resources, Deliverables, Risk factors, Gantt chart. The first two months require buying of equipments (computers and transportation), IT programs and software and hiring of additional personnel to man online business that may operate 24 hours a day and seven days week. Risk factors are discussed in relation to the choices of having and not having the same but not having the same without the opportunities is less preferable. 5. Management Summary This paper answers some of the relevant and materials concerns of Golfing Paradise in deciding to migrate into the Internet in selling its products to more customers. The company hopes to increase customer. Hence it will need to make some investment (Brigham and Houston, 2000) in new equipments and the hiring or retraining of some personnel to bring them to its new way of doing business. The benefits are of course increase profits from increased revenues (Meigs and Meigs, 1995) but also increase costs that may come from transportation costs depreciation of new equipments and even salary payments for new staff. 6. Main Body 6.1 Important facts for analysis: The business Golfing Paradise is currently providing Golf products through a network of 3 retail premises across Victoria. The products include Golf equipment such as clubs, buggies, golf balls as well as sports clothing and golf accessories. Golfing Paradise is selling both Australian made and imported products. The management of Golfing paradise has decided to expand its operations to the Internet, providing service to existing customers and attract new ones by offering products online. 6.2 Questions and Answers 6.2.1 Describe three of the most important issues that Golfing Paradise will face in migrating the same type of business to the internet. The three of the most important issues that Golfing Paradise will face in migrating the same type of business will include the following: (a.) What products will have to be sold online and how to bring or deliver the products to customers expected revenues that may be generating in migrating it retail trade? ; (b) What is the extent of the coverage area where products of the business could be sold? ; and (c) How will payment systems be modified as a result of migrating its business to the Internet. Each is described and explained below: 6.2.1.1 Products to be sold online and how to bring or deliver the products to customers? The online business is an addition to the traditional retail business will have to visit the stores. Hence, customers online would most like purchase by visiting the stores or they would request for delivery of their products to their homes, business place or an place of need. Determining therefore what products (Kotler, 1994) to be sold on line should be material issue to decide specially on customers who will choose to have the products they ordered online to be delivered. Case facts say that products include Golf equipments such as clubs, buggies, golf balls as well as sports clothing and golf accessories and said products are also include both Australian made and imported products. The guide to determine which products to sell should be estimated on the probability that the customers ordering online would have their products delivered on time and they are ready to pay for any shipping charges that may charged by the company. An online buyer preferring orders to be delivered to their place of business is one of those who do not have the chance to visit the store, hence Golfing Paradise must be able to deliver goods on time as per order to the customer. Those who can visit the store, customers should be allowed provide clear guide to reach the place of business or any authorized outlet from which customers could pick up the goods. 6.2.1.2 The extent of the coverage area where products of the business could be sold The coverage area where products are to be sold will make persons ordering online to know whether they could have the goods that are offered for sale on line. Since the Internet is accessible almost worldwide if not worldwide, it would be impossible for Golfing Paradise to reach every customer when its present place of business is only in Victoria, Australia Case facts provide that Golfing Paradise is currently providing Golf products through a network of 3 retail premises across Victoria and the products both include Australian made and imported products. If Golfing Paradise is ready to go outside Victoria, it must provide so in its website up to what extent. It may for example want to limit only to Australia but as discussed earlier the business must be capable of delivering its representation of its products. Case facts also provide that the management of Golfing paradise has decided to expand its operations to the Internet, providing service to existing customers and attract new ones by offering products online, hence the extent of coverage will have to be clearly defined. If customers outside Victoria will have to be considered, where will the customers pick up their orders? Will Golfing Paradise need to set up already an outlet outside Victoria? This decision must be made after the demand for company’s products may have expanded that would justify the cost of putting a sales outlet outside of Victoria. 6.2.1.3 The manner of payment system a result of migrating its business to the Internet Selling online presupposes dealing with people who are prepared to enjoy the benefits of trading in the Internet. The company must therefore consider whether it would limit accepting payment through credit card, aside from cash or will it also accept electronic currencies? The decision as to the mode of payment that may be accepted carries with them different requirements for administration that may involve hiring of additional personnel or acquiring computer systems, for the smooth running of the system. This must therefore be tied up with the later topic on Web design of the business as part of the marketing strategy (Churchill and Peter, 1995). 6.2.2 Discuss two possible internet marketing strategies that you could employ when migrating the business to the internet. The traditional ‘Four P’s of Marketing’ includes product strategy, place strategy, promotion strategy and price strategy. We will consider some of these on online selling. We will consider as part of our strategy product, place and promotion strategies. Lowery (2006) agreed with us when she said, that developing a successful internet marketing strategy is an essential part of online success. In order to succeed, we must develop and implement a strategic plan that includes all of the following: (a) A great product, (b) A web site specifically designed to sell, and (c) A killer marketing strategy. 6.2.2.1 Developing Your Product Lowery (2006) said, â€Å"Your first step will be to develop a great product. Youre probably thinking thats easier said than done, but its really not. The absolute best product is one that you can develop you and deliver over the Internet. With todays technology, there is absolutely no reason why you cant create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.† Lowery (2006) further said, â€Å"The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.† Another consideration of great importance is Golfing target market. Let us keep in mind that the Internet is a global marketplace and developing a product with a large geographic target and a wide appeal will fulfil a need or desire and provide instant gratification. Thus, before we develop our product, hence, we have to do some research and find out exactly what people want and develop your product accordingly. The most important consideration when developing our product should be quality since Our product should not only deliver what we promise, but should go above and beyond the expected and over deliver. It is thus a reality that customer’s satisfaction is of the utmost importance. (Lowery, 2006 ) (Paraphrasing made). 2.2.2.2 Our promotions and place strategy Developing our website will be and indispensable part of migrating out business in the Internet. Doing the same actually satisfies place strategy because the said strategy means proving the customers the availability of the products to customers when they are needed. In the website therefore customers will have a chance to see the products that could be sold online and which could not be. In the same website a customer can chat or communicate via email with customers services that will assist the customer in brining the goods to the customers. Lowery (2006) said, â€Å"Once youve developed a great product, your next step will be to develop a great web site. Your web site must be specifically designed to sell your product.† It added, â€Å"Everything within your web site should have one purpose getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return. Lowery (2006) further made the following advice: â€Å"Your words are the entire foundation of your business. Your product, your web site and your marketing strategies all depend upon your words. Fancy graphics dont make sales words do. She added: â€Å"Every word, sentence and headline should have one specific purpose to lead your potential customer to your order page. Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitors need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade thats the bottom line.† Developing the website would constitute the big part of the work since this where online business will most likely depend. 2.2.3. How to Develop Marketing Strategies? Marketing strategy is the final process of the migrating plan which must include both short-term and long-term strategies in order to succeed. Lowery (2006) agreed when she said that short term marketing strategies are those that bring a temporary boost in traffic. Although these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. These short term marketing strategies normally include purchasing advertising, bulletin boards and search engines (Lowery, 2006) (Paraphrasing made). It must be stated that marketing should be ingrated with corporate strategy. (Porter, 1980) Lowery (2006) added that long term marketing strategies are those that bring the company a steady stream of targeted traffic over time and these strategies are believed to continue to produce results even years down the road. She added that long term marketing strategies include: Opt-in Lists, Freebies and Content (Paraphrasing made). By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, the company will drive a steady stream of targeted traffic to our web site. (Lowery, 2006) (Paraphrasing made).   It must be pointed that developing a marketing strategy is dynamic thing because of fast changing environment. 7. Costs and time frame for delivery The benefits that Golfing Paradise expects to gain from migrating of course could be roughly estimated to gross or net profit margin on a per customer basis. Stated simply, the company would be pricing its products and services above cost. Costs (Slavin, 1996) here of course includes capital cost on additional investment in terns of computer systems and salary of new additional staff that may be hire including all other cost of doing business on line 8. Conclusion: Golfing Paradise decision to go on line is the right mode to expand the number of its customers. It need not abandon the retail trade. However, in so migrating its business to the Internet, it needs to consider different factors in such change of business. Migrating to Internet involves all the benefits of the system like increasing the number of customers. However, it also will entail new ways of doing business for which it must be able to serve orders on line with define authorities. Customers on line may also need to pay in forms other than money and credit cards; hence the company must be ready in any eventuality. I must prepare a list of what goods may be sold on line including estimates for delivery cost for those who may want to pot for delivery. These and other things must be done by Golfing Paradise prefer to have more customers. TASK 2 (10 marks): Security Two of the security issues that the business has been left exposed include the issues of preventing internet fraud and other one is all other internet security problem. As to how each of the issue is fixed is explained below: To say that fraud could prevented in the internet sound like bringing the whole humanity to the moon. George (1999) talked of IT criminals like the hackers who just steal other money by their ingenuities and who profit from many innocent card owners by accident by pure ignorance. Even in the manual world fraud happened because people connive and so crimes get committed. The Internet is a new world with new and unfamiliar rules. Business happens online and there could be no one who would be regulating transactions particularly those happens across countries. There might be organizations like international courts but many on line users would yet to agree if the people who get victimized may opt to go to court, since no one may be user what could will have jurisdiction. As to Golfing Paradise, although it may limit its area coverage from whom it may take payments, it cannot be sure of perfectly preventing fraud. The best way is the use of common sense and knowledge of how the business environment in the net functions. The other issue is security where files and computer soft wares could be rendered useless by ‘viruses’ or ‘spy wares’ or eve ‘phishers’ (Wikipedia, 2006) . For business rendered online such problems are inevitable and some may even be discouraged of migrating in the Internet but simply opportunity lost in not migrating might be more punishing. Hence the attitude is to protection to acquire the latest software and some of them may yet be downloadable from the Internet. It is thus the choice of avoiding the problems but no chance for improvement or joining and braving the risk but with great chance for growth. I believe more will take the risk of migrating because of opportunities. References: Brigham and Houston (2000) Fundamental of Financial Management, Thomson South Western, USA Churchill and Peter (1995), Marketing, Creating Value for customers, Irwin, Sydney Australia George, K. (1999), Different World, Praxis Business Line’s Journal on Management, Vol. 2 : Iss. 3 , {www document} URL www.hinduonnet.com/businessline/praxis/pr0203/02030400.htm, Accessed Nov. 19,2006 Kotler, P. (1994) Marketing Management, Prenctice Hall International, London , UK Lowery, S. (2006) Internet Marketing Strategies, Part One: Three Step Formula, {www document} URL http://www.web-source.net/3steps.htm Meigs and Meigs (1995), Financial Accounting, McGraw-Hill, New York, USA Porter (1980), Competitive Strategy, Free Press, USA Slavin (1996) Economics, Irwin, London, UK Wikipedia, (2006) Phising, {www document} URL http://en.wikipedia.org/wiki/Phising, Accessed November 18,2006